The Red Ribbon Campaign is the oldest and largest drug prevention program in the nation, reaching millions of young people during Red Ribbon Week, which is held October 23rd - October 31st each year.
Red Ribbon Week is an ideal way for people and communities to unite and take a visible stand against drugs. Show your personal commitment to a drug-free lifestyle through the symbol of the Red Ribbon, October 23 - 31st.
The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered DEA agent Kiki Camarena in 1985. This began the continuing tradition of displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment towards the creation of a DRUG - FREE AMERICA.
National Family Partnership is the sponsor of the National Red Ribbon Week®
Celebration and they are helping citizens across the country come together to keep children, families and communities safe, healthy and drug-free, through parent training, networking and sponsoring the National Red Ribbon Campaign.
A theme unifies each year’s campaign and helps to broadcast one message, creating a tipping point to change behavior. The 2016 National Red Ribbon Week Theme is: "YOLO. Be Drug Free." The theme was created by Kristopher "Jeremiah" Oakes and Logan Brehm, sixth graders at Claysburg-Kimmel Elementary School in Claysburg, Pennsylvania.
For more information visit www.nfp.org and www.redribbon.org
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